Can pop-up parks and public space projects trigger investment in new public parks? Is there a role for community-generated projects in the formal planning process?
“We weren’t sure what would happen when we invented the program,” says Stuart Kennedy, director of program strategy and innovation for the Foundation. “We knew we wanted to elevate the conversation in Miami around public spaces and the value they bring to communities.”
The Miami Foundation knew that the long term solution was funding for new and improved public parks, but that their funding wouldn’t go very far toward that end. Instead, they presented an opportunity for residents to think about their own neighborhoods as a way to help understand the desire for improvements and activating new spaces. From the beginning, Stuart said, it was an effort to get the word out and engage individuals.
The Challenge has funded projects big and small across Miami-Dade County, from Homestead on the edge of the Everglades to mostly Spanish speaking Hialeah, to hip Wynwood to majority African-American Miami Gardens. Most of them are submitted by local residents committed to improving Greater Miami.
“We work with a panel of local experts to narrow down the list of finalists they think are exciting and feasible. We make it easy to apply by asking them to answer two questions: ‘What is your idea, and why?’ We’re providing super low barriers to entry.”
50 finalists work with a mentor to help them think through their idea and how to implement it. Then the foundation gets full proposals back – capped at 3 pages – and the selection committee chooses 15 to 20 for funding.
There are community gardens, open mic sessions, pop-up art, and even snow. The Fiesta de Agua trucked in snow in an effort to attract families to Riverside Park in Little Havana, and 1,500 people came out to play.
The Foundation gives award winners one year to implement their projects. Many run into practical challenges such as permitting, and some of the individuals involved have no experience getting permits. Sometimes it takes longer than a year. But it’s healthy friction, says Stuart, who believes local governments are getting better at working with individuals (and vice versa) to make these projects happen.
“We’ve decided to try and more actively help the County in building out their parks master plan, Stuart says. “This year, we’ll introduce information about the master plan and share maps so that when folks are interacting with the Challenge they will know about the master plan. We want them to be thinking of ways in which their project ideas could leverage the implementation of the master plan.”
The Miami-Dade County Parks, Recreation and Open Space Department sees the role of the Challenge as helping them to build momentum for more and better parks, and gave the Foundation the William J. Matheson Award last April for their efforts to engage community residents around parks.
What is Stuart’s advice for others considering similar projects? Keep it simple. Be very direct. Make it easy to apply – lower barriers to entry so you don’t lose people.
The Public Space Challenge is one good example of the creative culture of parks, an idea that will take shape at this summer’s Greater and Greener international urban parks conference hosted by City Parks Alliance in Minneapolis and Saint Paul. The conference will explore how cities are linking arts and greenspace to revitalize downtown areas and neighborhoods, through creative placemaking. How do communities, artists, arts groups, and city agencies work together to integrate art, pop-up parks and place-based events with public land? Come to Minneapolis and Saint Paul this summer and find out.
(All photos from Miami Foundation website)