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More Advertising in Public Spaces?

An article in BrandWeek says to expect more advertisements in public spaces with a bad economy and shrinking government revenues.

The initiatives range from naming rights to massive vinyl ad wraps, and the examples abound: Chicago is currently taking RFPs that would allow companies to buy the right to name individual stations stops on its “L” transit line. New York’s Metropolitan Transportation Authority has already wrapped an entire subway train—inside and out—with ads, in addition to selling space on station columns, turnstiles and even the floors. Meanwhile, back up on the streets, a Brooklyn legislator has proposed selling ads on city trash cans, and the City Council may soon allow 8-foot ads to be stuck on construction scaffolding. The city of San Angelo, Texas, just gave the green light for advertising in its venerable 50-year-old coliseum. And, perhaps most controversial of all, several municipalities across the country have begun to quietly sell advertising space on the outsides of school buses.

No mention of parks here, but they may be equally controversial for advertising as school buses.  Are we about to see more advertising in parks as well? Where is the line drawn on advertising, sponsorships and naming rights? This will be an interesting issue to watch.

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