Earlier this month, Memphis opened “RiverFit”, a pop-up fitness area and trail along the Mississippi River bank. The project’s public and private-sector partners hope the temporary installation will catalyze health-focused park efforts in Memphis, a city routinely counted among the most obese in the country.
The Grizzlies Riverfront Fitness Trail + Pop-Up Park, as the project is officially known, stretches one mile along the western edge of Tom Lee Park in downtown Memphis. The revamped green space features six workout stations, two regulation-size sand volleyball courts, and a 6-on-6 soccer field. The installation, which will remain through the end of November, has inspired boot camps, Fit Kids Club, company “recess,” and volleyball matches between non-profit organizations.
Sponsored by the Memphis Grizzlies NBA team and BlueCross BlueShield of Tennessee, RiverFit was developed in partnership with the non-profit Riverfront Development Corporation and the City of Memphis. “For the Grizzlies, fitness is core to who we are, what we do, how we live,” said Diane Terrell, executive director of the Memphis Grizzlies Charitable Foundation and Community Investment team. “As a professional sports organization—and the only one in Memphis—we have a special obligation to not only promote fitness but to enable it as well.”
Calvin Anderson, senior vice president and chief of staff for BlueCross BlueShield of Tennessee, said the temporary fitness park represented a chance to fix the obesity epidemic plaguing the Mid-South.
“We didn’t get to our status overnight and we won’t get out of it overnight, but you have to start and this is a great opportunity,” Anderson said.
The backers hope this project will start a conversation about more permanent fitness equipment options for other parks across Memphis. “With this and other projects, the Grizzlies have firmly committed to help build a culture of health and fitness in Memphis, making it an integral part of who we are and how we live,” said Terrell.
“The best parks are the ones people want to use—do use—and use frequently,” added Terrell. “I think of RiverFit as a public conversation starter (for) what we as a community want from our urban green spaces in general and Tom Lee Park in particular. It’s my hope that a lot of people will weigh in on this conversation by using the park.”