Yet more news on big music festivals in parks. Word has it from the City Insider blog at the San Francisco Chronicle that the city’s Rec. and Park Dept. was thrilled with the Outside Lands music festival in Golden Gate Park this year. The reason: revenue. (Read our past posts here.) These things are bringing in people to parks and they’re also bringing in the money.
Whether you loved it or hated it, if you live in the city you probably have an opinion on August’s three-day, Outside Lands festival, which brought big name acts including Radiohead to Golden Gate Park.
The Recreation and Parks Department was thrilled by the event, which brought $815,000 into their coffers and allowed the agency to showcase its crown jewel. Now, the department is looking to sign on a promoter to produce a similar event, in August, for the next three years — with the possibility of a two-year extension. The idea? To create a new revenue stream for the city’s parks; to “create an iconic event” representative of the city and its main park, that provides economic benefits for the region; and to generally call attention to the parks system, which is in dire need of cash.
We’ll continue to post on this trend.